In my semester-long class of social media, I’ve learned that there’s more to social media than I previously thought. One of the things I learned in class was how social media is used to promote not only yourself, but your company as well. I discovered that organizations like the Nebraska Humane Society and the Silicon Prairie News use social media sites like Facebook and Twitter to promote the organization and establish connections with other people. What I found most interesting is how the humane society uses social media in order to find homes for the animals they have. The field trip also taught me about the importance of interaction within social media sites. The Nebraska Humane Society constantly interacts with people by telling them the condition of an animal and if it has found a good home. It’s not enough to have an account on Facebook, but it’s also important to engage with the people that is following you on Facebook or Twitter.
What has surprised me the most is when I discovered that there are methods of measuring your impact on social media sites. Klout scores and other metrics can help determine how much you use social media. I never knew that you can keep track of your success in social media and these metrics can help determine if any improvements are needed to improve one’s social media presence. In this era of new media, social media has become a powerful tool of promotion. With it, organizations can reach out to other members and promote their cause. As technology becomes more advanced, so does social media and it appears this is only the tip of the iceberg.